

A watch, ring or bracelet inscribed with a message of endearment offers a reminder that life, and most importantly, love must go on. Crosses and Star of David pendants made from gold or platinum will not only serve as sources of faith and hope in the coming days, but for generations to come. A "lucky charm" or pendant allows people to carry a small reminder of loved ones wherever they go. A pendant or earrings made from rubies, sapphires and pearls, or garnets, diamonds and blue topaz are thoughtful reminders of our pride in our nation.
A piece of fine jewelry can become one's talisman-an object that offers not only beauty, but also a sense of comfort or empowerment. Fine jewelry has always been an inherently emotional purchase and there is no boundary that can be placed on human emotions. Throughout times of unrest, people cling to the sentiments attached to their jewelry.
Marie Gates, 89, underwent severe poverty during the Great Depression and World War II, but she never considered sacrificing several 22k gold bangle bracelets that were given to her by her grandmother. Purchased in Lebanon , the bracelets were a reminder of her native country. Though many nights she and her brothers and sisters went to bed hungry, her grandmother had instilled in Marie that tradition and family are the most important things. The bracelets were symbolic of Marie's roots and the solidity of her family and they are now treasured and worn with pride by her three granddaughters who are 24, 27 and 29. They will one day present the bracelets to their own daughters.
During emotionally wrenching times, experts agree that humans need connectivity to other people in order to sustain our well being, but it is also important to remember to nurture ourselves and to not feel guilty about it. "If you go out and buy something you really love, wear it." Encourages Dr. Gilda Carle, a professor of psychology and author of several books on relationships, "Delight in the small things. If it's wearing your favorite watch, if it's putting on your most glitzy rings, if that's what turns you on, go for it! The objective is for you to feel good, because you're the one that has to keep showing up every day no matter what goes on in the world around you."

Edna Woolman Chase was editor-in-chief of Vogue throughout WWI and WWII as well as the Great Depression. She pointed out in March of 1942, "One of the first things we must do is to make sure that our own morale is good, and that we have the right kind of perspective about ourselves..." A beautiful strand of cultured pearls, a brightly colored gemstone cocktail ring, or a simple pair of karat gold earrings can all serve to help us feel better about ourselves which is something that is crucial in maintaining the spirit of our country. Whether it's reaching out to loved ones, or taking good care of one's spirit, there's no purchase more infused with emotion than fine jewelry.
Savvy shoppers should know that the most important element of buying fine jewelry is where to shop: it's vital to find a professional jeweler, someone who is a member of a professional trade association such as Jewelers of America (JA). JA requires high ethical standards of its members and provides them with ongoing education.